Begin selling on Amazon

Q: How to register as a seller on Amazon?

Visit sellercentral.amazon.com and click Sign up to register a profile. You’ll need to opt for either an individual or professional selling profile. Be ready to provide your business info, preferred payment method, bank account info, as well as the required documentation, such as tax ID, proof of identity, and bank statement, as per Amazon's guidelines.

Get your Amazon store off the ground

Amazon now serves more than 310 million active customers worldwide, generating about $638 billion in net sales in 2024 and projected to reach close to $700 billion in 2025.

No matter how small or large your enterprise is, Amazon has an extensive suite of tools and features to identify and reach your desired audience worldwide, ensure prompt order fulfillment, and create a pleasant customer experience.

Sell worldwide with ease by reaching buyers in over 20 countries and shipping to more than 100 destinations without a complicated setup.
Grow faster using Amazon’s fulfillment, advertising, and analytics tools to scale your sales and stand out from the competition.
Build trust for your brand by selling on a platform known for reliability, fast delivery, and excellent customer service.

New to Amazon selling?
Go to Seller Central.

Start selling globally

Start your journey as an Amazon seller

Pick a selling plan that caters to your requirements. You may switch plans whenever you wish.

Create Amazon listings
along with detailed product
pages.

Sell with Amazon

Once you’ve registered for your Seller profile,
proceed to this link to log in.

FAQs

How to register as a seller on Amazon?

Visit sellercentral.amazon.com and click “Sign up” to register a profile. You’ll need to opt for either an individual or professional selling profile. Be ready to provide your business info, preferred payment method, bank account info, as well as the required documentation, such as tax ID, proof of identity, and bank statement, as per Amazon’s guidelines.

How to start selling products on Amazon?

After the registration, you can access Amazon merchant tools and begin listing items. When setting up a listing, you have two options: assign it to an active Amazon offer or create a new product. You’ll also need to decide if you want to use Fulfillment by Amazon (FBA) or you want to ship orders yourself.

How to make sales on Amazon?

To maximize your sales potential, optimize listings with keywords, high-quality pictures, and competitive pricing. You can also try Amazon’s advertising and marketing tools to enhance visibility and drive traffic to your items. Lastly, ensure you provide top-notch customer service to encourage buyers to leave positive reviews and build trust with your brand.

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