Can you afford to ignore a highly lucrative markets and lose sales???

Recent survey acknowledges that 38% of shoppers start with Amazon, 35% start with Google, Brand or Retailer Sites account for 21% and other eCommerce Marketplaces (eBay, Etsy, Wall Mart, etc.) attract only 6 % of shoppers!

Is selling online become easier? Does SEO get the job done as it used to?

The heydays of conventional “brick and mortar” as well as catalogue channels are over. The online multichannel transformation has made it more difficult for businesses to acquire and retain shoppers; it has added major challenges to a product online visibility and stock management. Organic search engine optimization takes a lot of time and “marketing dollars”, given a highly competitive environment, may not bring desired results. Marketplaces such as eBay or Amazon may generate incremental sales in no time.

So, why Sell on eBay and Amazon?

  • Guaranteed traffic and product visibility
  • Amazon draws nearly 304 million active accounts and eBay is home to over 171 million active buyers. Nobody visits Amazon or eBay searching for your store. But they may be searching for—and discover—your products.

  • New Customers acquisition
  • Once you’ve got a customer in the door, even if it is through a marketplace, you’ve got a chance to win repeat business through excellent service and fulfilment. You may also cross sell or up sell by offering customers various deals or incentives.

  • Convenience is the key
  • Some people prefer shopping ONLY via marketplaces and marketplaces are all about strength in numbers. This is as true for online marketplaces as it is for real-world examples like local farmer’s markets or shopping malls.

Question: How different selling on eBay from selling on Amazon?
Answer: VERY! Let's review.

  eBay   Amazon

customer profile

Impulse buyer, very price sensitive


convenience buyer, very amazon loyal, may have prime account

business model

simply a business partner


may compete by offering similar products

sales drivers

customer feedback, listing detail & presentation, images, item specifics for search


price optimization to guarantee “Buy Box” or “One click”, prime service

competitive advantage

world leader in auto motive


logistics company

value add service

global shipping programme



The bottom line is: Buyer segments are different and the decision making is driven based on completely different factors! Successful online business must aim at exposing products to as many channels as possible. Key to success is to control inventory in real time, to adjust pricing based on competitive landscape and to maintain flexible selling strategies!

If you need help with getting started
please contact M2E Pro support team

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