M2E Pro started with a clear mission – to give Magento sellers a smart tool for expanding their business to the world’s largest e-commerce platforms.
From the launch until today, we have stayed true to that mission. We never stopped improving. Our team listens to users, learns from their needs, and adapts to every new Magento update.
M2E Pro has grown into a robust solution that connects Magento stores with eBay, Amazon, and Walmart. We simplified and automated multi-channel selling to save time.
In 2023, we launched TikTok Shop integration, linking merchants to one of the fastest-growing e-commerce platforms globally.
The integration allowed vendors to manage products, listings, and orders directly through M2E Pro.
Automating routine tasks allowed merchants to allocate time for content creation and to interact authentically with their followers. TikTok blends content creation and retail to open new sales channels.
In 2024, we expanded further in Europe by launching integrations with Otto, OnBuy, and Kaufland. Each marketplace opened new doors for sellers.
Kaufland gave merchants access to one of Germany’s biggest online platforms, trusted by millions of buyers. Otto, a household name in Germany, placed sellers in front of a loyal customer base in a premium retail space. OnBuy, based in the UK, offered a transparent, fast-growing alternative to other British marketplaces.
Combined, these integrations enabled sellers to overcome regional restrictions and connect with buyers throughout Europe.
M2E Pro, by 2025, included Temu and Shein, two marketplaces that were shaking global e-commerce.
Temu became a low-cost products champion globally, with the help of effective logistics and competitive pricing. With M2E Pro, traders had an instant way of meeting this demand without the need to handle their stock and orders.
Shein’s website presented local sellers in the US and the EU with new prospects. With Shein’s large fashion-oriented consumers, traders were able to place their products alongside fashionable items and access young fashion-conscious consumers.
M2E has continued to evolve with the sellers we enable. From our first Magento extension in 2009 to today’s cloud-based platform, our history is one of mission: simplifying multi-channel e-commerce, making it smarter and more accessible.
And that’s just the beginning. We will expand to new platforms, create better tools, and establish solutions that help sellers grow where commerce is going next.
